https://www.hayleymsmith.com/about daily 0.75 2020-07-01 https://www.hayleymsmith.com/contact daily 0.75 2022-04-26 https://www.hayleymsmith.com/about-1 daily 1.0 2022-04-26 https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1594070733952-H8IRMMAS9TGRPFFFE1UH/IMG_8327.jpg About - Nice to meet ya! I’m Hayley, a UX designer based in Fort Collins, CO. I like conducting research, analyzing data, and uncovering problems to create effective solutions. I’m a proven problem solver and a people person(try saying that 5x fast)! Meeting new people and picking up hobbies are my favorite things. Strictly a sunshine and tea fanatic. You can find me picking wildflowers on a mountain hike in the summer, on the mic teaching a Pure Barre class, or bundled up and bingeing Netflix. https://www.hayleymsmith.com/work daily 0.75 2022-04-26 https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1604183178566-FI4YMKU2PJYZP24GNMVG/Digiline.jpg Work - Digiline Digiline is a concept created by an experienced software engineer that spent his career working for and consulting to large, enterprise-sized companies. The tool seeks to support both a public storefront with web components and the companies by increasing cross-functional communication, making code-sharing a breeze, and creating components. https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1604183178416-7CPWL3C9C3ISUV1WIGQR/Permit+Depot.jpg Work - Permit Depot Home projects can be cumbersome, confusing and challenging-and that's not even taking into consideration the work itself! The permitting process can be a major headache for DIYers large and small. Our app works to solve this problem. https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1604183174520-HKDVO8RSSUS4MUXMLS8N/Bon+Voyage.jpg Work - Bon Voyage Planning travel with traditional resources can be difficult, frustrating, and leave out a lot of local flair. This app works to help strategic travelers easily explore, book, and discover unique locations all in one place. https://www.hayleymsmith.com/work/circuit-2kl5f monthly 0.5 2020-11-02 https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1594329710936-LWW5XVGQCPWTXRJGPSX8/Screen%2BShot%2B2020-07-07%2Bat%2B1.17.32%2BPM.jpg Work - Permit Depot https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1594147226143-IJNLJFVOQ6F25SZDX3Q7/Contractor+Persona.jpg Work - Permit Depot - Ryan Ryan is the typical contractor. He juggles multiple projects, pulling permits for his clients, and working on his own home. Working with the city is second nature at this point, but inspections are still a pain. He’s lost so much time and money waiting around with 12 hour windows for inspections. How can his business thrive with these inefficiencies that are out of his control? https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1594147195326-SE45K3HPRAJYMNXJ16D5/Novice+Persona.jpg Work - Permit Depot - Greg & Kim Greg and Kim are our newbie DIYers. They lead busy lives with a couple of kids, owning a home, and running on a tight budget. With more time at home during COVID they began noticing the updates their home needs but aren’t able to take on the added expense of a contractor. With what feels like 10 minutes of free time everyday how can spend the hours researching, applying, and waiting around for inspections? https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1594162273541-XJNW7ONATW895PF3GOQ1/Frame+8.jpg Work - Permit Depot https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1594161804253-Y35ULMCFIT9HUFOGTLJA/Screen+Shot+2020-07-07+at+4.43.04+PM.png Work - Permit Depot https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1594330355074-Q8740TT7EZSMDWB4T8XP/image-asset.jpeg Work - Permit Depot https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1594149686851-BRZDVDV2QV1XR11R07ZR/Screen+Shot+2020-07-07+at+1.20.32+PM.png Work - Permit Depot https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1594149759906-EOF7IE7LZU2ZFUUDU6K9/Screen+Shot+2020-07-07+at+1.22.34+PM.png Work - Permit Depot https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1594325206615-2QMJFSHQHQ3BHO0V8CIB/Screen+Shot+2020-07-07+at+1.20.01+PM.png Work - Permit Depot https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1594325612034-WO50MUH6PNDHIIKNF89Z/Screen%2BShot%2B2020-07-07%2Bat%2B1.20.53%2BPM.jpg Work - Permit Depot https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1594325562651-6LUNFMZ4BTCE1SLMFYQG/Screen+Shot+2020-07-09+at+2.09.46+PM.png Work - Permit Depot https://www.hayleymsmith.com/work/circuit-2kl5f-mclz3 monthly 0.5 2020-08-21 https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1597940148301-3FCIIZL2EKJEVT1PN099/Screen+Shot+2020-08-20+at+10.15.31+AM.png Work - Bon Voyage https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1597958402785-YWXCS6CGDYLWBKTKWB4E/Persona-+Eric+%281%29.png Work - Bon Voyage - Eric Eric is constantly traveling, planning a trip, or daydreaming about it. He’s very mindful of how much he can spend on these grand excursions, but makes the time and effort to know they’ll be great. He has a high set of expectations and has been let down in the past with mediocre trips impacted by poor planning, falling for tourist traps. He wants to make sure his trips match his online aesthetic. How can he be expect people to lust after his travels if they are all using the same, played-out sites to research and book experiences? He needs something new and notable. https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1598031098785-FOWYSQ6HXO35CWJZGEYT/Style+Tile.png Work - Bon Voyage - Style Tile A palette full of rich teals, mid-toned oranges, and pops of pink encourage a light, happy, and carefree experience. The emphasis is placed on fun and excitement, while never overbearing with too many bright colors to seem juvenile or untrustworthy. This makes a distinct splash versus the color schemes and logos of other competitors (Trip Advisor, Airbnb, Culture Trip). Easy, bright, and joyful to plan colorful trips. https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1597880923649-3U4UKWO84JO4TQ7MAGDR/Screen+Shot+2020-08-19+at+5.48.28+PM.png Work - Bon Voyage https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1597880850901-EX5NEU147753MZ9H4WFF/Screen+Shot+2020-02-26+at+6.05.36+PM.png Work - Bon Voyage https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1597880781672-HBQYKCE1ABCBA1RA4CMR/Screen+Shot+2020-02-26+at+4.55.14+PM.png Work - Bon Voyage https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1597934397185-FWAOHLQAC1VBV39P4NWY/Frame+2+%281%29.png Work - Bon Voyage https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1597936428679-JUKDLH353HXS2SXG5JJB/influence+%281%29.png Work - Bon Voyage https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1597951594899-2UCJ928LUTWHBVLR1NLO/demographic+%283%29.png Work - Bon Voyage https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1597952157970-OXKHTZOKB9ASTFVRCG3R/behaviors+%282%29.png Work - Bon Voyage https://www.hayleymsmith.com/work/circuit-2kl5f-26hwn monthly 0.5 2020-09-14 https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1600110764488-VPXIPG8HMJDRQCYJIAZ9/Persona+Affinity+Diagram.png Work - Digiline https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1600112101067-BSTSXDXRXRMVP6Y5LH5L/Digiline+Site+Map.png Work - Digiline - Site Map This encompasses the full product, both in areas we prototyped and areas we did not (“Buy”). This demonstrates the hierarchy and information architecture of the site, showing the parent and children pages that users would navigate through. https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1600112377204-4BCX1IUYAL7H67N0BGMU/image-asset.jpeg Work - Digiline - Task Flow This shows how a user would actually flow through the site and use the product, both in and out of scope. This task flow was used to demonstrate the journey of a developer being able to both code in the editor and collaborate with teammates. https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1600111618874-ZN2IR34NI0BJ7VXL6D9P/image-asset.jpeg Work - Digiline https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1600108809685-STX5PSEQTL3D49F18XIT/image-asset.jpeg Work - Digiline https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1600111574951-ABWY1XLHZ0RIQV624MOE/Screen+Shot+2020-09-14+at+1.26.09+PM.png Work - Digiline https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1600111760177-HYF2RVUSWEF2IIS6N4EE/Junior+Developer.jpg Work - Digiline https://images.squarespace-cdn.com/content/v1/5efcb9ac9f187a52353e154b/1600111771822-ZNQ3BY2B9XF4SIB97406/Product+Manager.jpg Work - Digiline